Tuesday, October 27, 2009

Walt Whitman for Levi's

Is it just me, or have ad campaigns gotten way, way cooler since the effects of the recession clawed their way into the American conscious? I guess the whole involuntary post-death spokes-celeb thing could be conceived as a desecration of Walt's work, but since Levi's were around long before the Whit-man, and this commercial is more or less a piece of art in its own right, I think we can give the complaints a rest. Chris Farley for DirecTV feels far tackier, anyway.

From the Levi's Go Forth campaign (the first is a recording of Whitman reading "America," and the second - which I prefer - is an actor's recording of "Pioneers! O Pioneers"):




Directed by Cary Fukunaga, the man responsible for Sundance favorite Sin Nombre.

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