Absolut Brooklyn

Chances are, you haven't thought about Absolut vodka's marketing campaign since you used to tear out those magazine ads and paste them on your preteen bedroom wall next to pictures of Johnny Depp and the guy who played Roger in Rent. Or ... maybe that's just me. Either way, they're getting hip to the groove once again with the launch of Absolut Brooklyn, and this time, it's a Spike Lee joint. The BK-raised director (whose childhood address is depicted on the bottle's label) helped conceive a flavor that tastes just like the borough - "a fresh and distinct character of ripe apples with a slight hint of ginger." Actually, that sounds pretty on the money. If they can manage to legalize drinking this on stoops, they might really have something here.

Oh yeah, and Absolut is donating $50,000 from the proceeds of the limited-edition bottle to Habitat for Humanity's project to build affordable, green homes in Bed-Stuy. Drink the right thing.